Audi Takes on Design Challenge

It seems to have become an accepted trend for auto manufacturing brands to create cars that have the same trademark features and similar design.  Audi has decided to break away from this idea and will begin to design models that will showcase a greater difference in their overall look.  They won't be focusing solely on the exterior of the vehicles, but will also give the interiors a major overhaul.  The goal is to create an interior style that is unique and recognizable. “Only when design and technology mesh perfectly does an automobile make a statement for the Audi brand,” Wolfgang Egger, Audi's chief of design, told media. “Technology will therefore no longer be enclosed, but rather exposed.”


The new Audi Crosslane concept is an example of the direction the unique design will be headed.  There are several features on the Crosslane that no other automaker has done before. For more information about Audi or to take a look at any Audi vehicle, contact Barrier Motors.

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